Why Your Business Needs Syrups

Did you know that 63% of the UK now prefer drinking coffee over tea? Whilst it’s great news for businesses like us, we know that ourselves and our partners need to adapt to wider consumer needs, including flavour.

Enter coffee syrups, the rising go-to for coffee lovers everywhere. What was once a limited addition specialty in cafés is now increasingly popular and innovative across the whole food service industry. More people are looking to personalise their coffees at home and in cafes, and syrups are an easy way to bring in customers and enhance their experience.

According to Future Market Insights, the market, valued at $7.3 billion in 2024, is expected to soar to $10.5 billion by 2034, growing at a 6.0% CAGR. This growth highlights a clear trend: consumers crave customization in their coffee. North America and Europe lead global consumption, driven by a growing demand for personalized coffee experiences. 

Furthermore, Simpsons Beverages reveals that 60% of consumers add syrups to their drinks weekly, with 25% indulging daily. Younger consumers, particularly those aged 18-34, drive this trend, with 70% favouring flavoured coffee. But syrups aren’t limited to just hot coffee, they’re also perfect for cold brews, frappes, iced coffees, and even desserts. Drizzle them over ice cream, mix them into cocktails, or explore new flavour combinations to elevate drinks.

If you needed any more convincing on why syrups are for you, here’s a few pros:

• Convenience: No special equipment is needed – just add syrup to your coffee for an instant upgrade.
• Consistency: Get the same flavour intensity with every pump, with customer personalisation for strength.
• Variety: From classic flavours to seasonal options, there's a syrup for every preference.
• Affordability: Coffee syrups offer an affordable way to enhance your menu whilst also increasing purchase value.

Here at Small Batch, we offer our customers a classic range of flavours by Sweetbird Syrups alongside our coffee range. With flavours including vanilla, hazelnut and caramel, you’ll be able to easily create new customers favourites without having to deal with multiple suppliers – all your business needs in one place! Small Batch also offers a full range of specialty coffee, hot choc, matcha, machines as well as syrups so your business can receive everything they need to make high quality beverages.

If you’re ready to place an order, want more information on how syrups can work for your business or are interested in our coffee, get in touch here.